Client: Anchorage Parks & Recreation
Partners: Earthscape, Alaska Reflexology Association
Project Overview: Develop signage for Folker Wellness Park, an ADA-accessible, intergenerational health and healing park that includes a meditation path, outdoor fitness equipment, a music station, and a Reflexology walk.
Industry: Outdoor Recreation, Non-Profit
Services: Park identity development, on-site consultation, kiosk design, interpretive panel design, copy editing, production setup/packaging, press check
Partners: Earthscape, Alaska Reflexology Association
Project Overview: Develop signage for Folker Wellness Park, an ADA-accessible, intergenerational health and healing park that includes a meditation path, outdoor fitness equipment, a music station, and a Reflexology walk.
Industry: Outdoor Recreation, Non-Profit
Services: Park identity development, on-site consultation, kiosk design, interpretive panel design, copy editing, production setup/packaging, press check
Highlights:
• Inclusive design welcoming a diverse community
• Accessible signage with larger fonts and winter visibility
• Bright color palette inspired by park flora
• Reflexology panels highlighting the connection between foot pressure points and body systems
• Inclusive design welcoming a diverse community
• Accessible signage with larger fonts and winter visibility
• Bright color palette inspired by park flora
• Reflexology panels highlighting the connection between foot pressure points and body systems
A. Anchorage Parks & Recreation's original concept for the park B. Concept execution, with fitness, meditation, and music stations pictured
A. Anchorage Parks & Recreation's original concept for the park B. Concept execution, with fitness, meditation, and music stations pictured
Panels featuring a simplified park map, large fonts for accessibility, and placement designed to remain visible above the snow in winter. The bright color palette stands out against the park’s greenery or snow, reflecting the colors of the surrounding flora. Artwork was conceptualized by artist Kieran Lavtar to complement the park's welcoming and playful design.
A. The park color palette, inspired by wildflowers and used in signage to contrast with the park's greenery. B. Reflexology walk color palette, with more muted but complementary tones to the rest of the park, seen in the signage and physical installations.
A. Reflexology area panels explaining reflexology, the walking path, and its use. B. Foot diagrams detailing pressure points linked to different organs. C. Reflexology foot chart broken down into individual signs, dispersed around the walk to educate users as they explore. High-contrast imagery and muted colors provide clarity and complement the park's aesthetic.
